Andy Caldwell

Creative Director

Site theme: Robot

How did you get into graphic design? While at school at the age of 12, the Telegraph came to do a piece on the new computer room and I had my photo taken and they asked me what I wanted to be when I grew up? My answer was Graphic Designer!!! I'M LIVING THE DREAM!!!

What do you do? I'm the big dog.

What do you do when you're not doing that? Build Gundam and Lego models (sad and a bit geeky I know).

What do you enjoy most about working at Urban Juice? No day is the same and I have a great team around me.

What are some of your favourite projects that you've completed and why? They are all great (all our clients are great to work with).

What are the tools of the trade that you use the most? Adobe Creative Suite, clicky pencil (when they stop going missing!) oh and lots of writing pads (I tend to collect half used pads).

What's your favourite gadget? My cocktail shaker (Margaritas rule!!!) oh and I suppose my iPhone.

What's your favourite colour? Pantone 300c.

Who's your favourite cartoon character? Chowder from Chowder and Peter from Family Guy.

If you could be any superhero, who would it be and why? Superman just for the x-ray vision!!! (That will help with presentation nerves!!!)

In a fight who would win, Mac or PC? MAC (reason, same as what Tom said.)

Who's the best James Bond? The new one, you know, what's his name, doo daaa, thingy mjig.

Who do you most admire and why? My Mum and Dad. Without them I wouldn't be the man I am today.

If you could have dinner with anyone, dead or alive, who would you choose and why? My wife (don't get enough time to ourselves, having two kids).

If you could travel back in time, where would you go and why? I'd go back to 15th Century England and rescue a couple of bodacious princesses.

If you were going to a deserted island and could only take three things with you, what would you take and why?Sun screen (you have to be careful these days), bucket of flying saucers sweets and a pig. (Mmmm bacon!!!)

If one song were to describe your life, what song would it be? I Love You Always Forever (Philly Mix) - Donna Lewis.

Recommend a computer game, a book and a film. Raving Rabbids 2 for the Wii, The Book Thief by Markus Zusak, Eternal Sunshine of the Spotless Mind.