Cranswick Pet Products Brochures
Cranswick Pet Products asked us to create two brochures over the last few months….. time to share what we came up with!
Cranswick asked Urban Juice to update two of their pet product brochures.
For Nature’s Feast, it was time to not just update but re-invent, from the roots of the previous brochure. Nature’s Feast offers a range of premium products and the corporate literature wanted to be deserving of that branding and identity. High end product photography instantly helps radiate the premium quality on offer, along with the clean cut product details displayed in tidy and subtle tables.
Next up, Bucktons. A product brochure which is tailored to suit the needs of retailers, with a guiding hand to product selection. Cranswick wanted to relay Bucktons’ image of their commitment to cleanliness, consistency and quality into the design of their new brochure. We made sure products were clearly identifiable through use of imagery and for the retailers to recognise suitability we also included product classifications.
Whilst these were both differing brands and varieties of products, we still wanted to include some ties in with each other as they ultimately belong together in the Cranswick Range. Cover layouts were made similar and horizontal divides were used on both brochures with positioning allowing them to sit snuggly together.
Current Projects, The Studio and tagged brochure, design, Photography, recent work. Bookmark the permalink.