Willsons Group Services – The Rebrand

Urban Juice’s parent company Willsons Group Services have requested a brand update across the board! Everybody wants their parents to be proud of them so we set to work right away.

As a group, we’ve developed and progressed over the years and so it was necessary to emphasise this within the new Willsons Group Services device. Each coloured ball represents a division of the Group and Urban Juice are now accounted for as we have solidified our presence within the group from our growth over the last three to four years. As well as the incorporation of Urban Juice to the Willsons Group Services logo, we felt the device needed to be clean, clear and future proof with the added need of design being implemented throughout the Groups divisions. The Willsons name is most prominent and rightly so, as we’ve been a Willson family owned and run business since 1864 and still continue to be. The next tier ‘Group Services’ is now clearer and also an area which offers flexibility for deploying to the various Group divisions.

With the Willsons Group Services device finalised, next steps were to implement this new branding to other divisions, Willsons Printers Newark and Willsons Printers Grimsby which have been realised and revealed below. Drum rolls please……….