For a limited time only, ’The Nation’s Favourite’ Chip Shop product will be wearing something a little more fitting for the coming months as they’re going to be dressed head to toe in British attire! From June, these patriotic packs can be found in supermarkets ready for celebrating the Queen’s Diamond Jubilee and the London 2012 Olympics. Celebrate in true British fashion, with Young’s Fish and Chips, Chip Shop style. Check back here soon for the unveiling of the new design.

The Operations Focus Group agreed to RSSB being the driving force behind the task of forming a new magazine and detachable identity. Urban Juice were invited to put forward ideas and after initial concepts were presented and developed, the decision was made to fulfil the vision for ‘Right Track’ magazine. With news, features and headlines making their way into our tailored spreads the magazine was ready to make its scheduled arrival. RSSB team members joined us as we witnessed the first issue going on to the press and the green light was given to go ahead and produce the 25,000 copies ready for distributing to depots, stations and offices nationwide.

Here’s a taste of what it looks like…

Impress someone special with restaurant quality, gourmet meals for two. Put on your dinner shoes then wine and dine in the comfort of your own home. Straight from the freezer you can cook up results like a professional.  The new Gastro product range is all about being able to eat restaurant quality meals at home and without the expense of eating out. Look out for them in your local freezer aisle.

Cranswick asked Urban Juice to update two of their pet product brochures.
For Nature’s Feast, it was time to not just update but re-invent, from the roots of the previous brochure. Nature’s Feast offers a range of premium products and the corporate literature wanted to be deserving of that branding and identity. High end product photography instantly helps radiate the premium quality on offer, along with the clean cut product details displayed in tidy and subtle tables.

Next up, Bucktons. A product brochure which is tailored to suit the needs of retailers, with a guiding hand to product selection. Cranswick wanted to relay Bucktons’ image of their commitment to cleanliness, consistency and quality into the design of their new brochure. We made sure products were clearly identifiable through use of imagery and for the retailers to recognise suitability we also included product classifications.

Whilst these were both differing brands and varieties of products, we still wanted to include some ties in with each other as they ultimately belong together in the Cranswick Range. Cover layouts were made similar and horizontal divides were used on both brochures with positioning allowing them to sit snuggly together.

Andy found this video on youtube and showed the team during the Monday morning meeting, which gave us a bright start to the day. Very clever and well put together, only question is… where can we get our hands on it!

We decided that it was about time that we updated our reception with some new banners. So Jess got the job to design them however she wanted, which wasn’t as easy as it seemed! After hours of surfing the web to find some inspiration she finally got the idea to create some abstract, colourful banners.

Nothing better than a bit of office banter!

This NEW Range of 7 Gourmet Restaurant quality products are being introduced into stores now and are available in all major supermarkets. The range includes Lightly Seeded Dusted Haddock Fillets and Thai Crusted Basa Fillets. Go catch yourself a gourmet fish dish for tea.