The UJ Creative Director is leaving the comforts of the studio today and starting out on the 2010 Grimsby to Liverpool Charity Cycle Ride, raising money and awareness for the Alder Hey Children’s Hospital!

We were first made aware of the charity bike ride many months ago when asked to create the branding and promotional materials for the well worth while event organised by Young’s Seafood and Findus. Once the details became available of what was happening, our very own UJ team member Andy Caldwell, put himself forward for the 149 mile challenge and has raised sponsorship money for the Alder Hey Imagine Appeal.

Good luck to the 40+ cyclists setting off this morning and travelling coast to coast over the next two days!

In the retro revival process of the world famous Crispy Pancakes products, Findus have taken the campaign to the road by covering two Mini Coopers with the Crispy Pancakes branding and pack designs.

These Mini reminders, designed by Urban Juice, are going to be bringing back memories aplenty to those that find themselves being passed by the Findusly simple, brightly dressed Minis, so keep an eye out!

Whilst away in Birmingham for the weekend, my girlfriend and I came across this great establishment, Urban Pie! We were not looking for too much to eat in the middle of the day but saw this place and thought it deserved to be given a shot. The pies are even topped with the company logo to make sure you know where to go the next time you fancy a pie.

As per usual whenever we’re out, I couldn’t help but check out the designs used for everything including the leaflets which had illustrated pie and potato characters!

Overall we were more than impressed, with both the food and the design/brand used throughout. Take a look at their site at http://www.urbanpie.co.uk/

Tom P